THE IMPORTANCE OF GIVING
For many different companies, Christmas time offers a great opportunity to create a positive aura around their company, move away from any trials and tribulations they have faced through out the year, to harness their giving spirit and then build on that momentum for the year to come.
Companies who have taken part in the giving spirit have found 3 ways it has improved their organisation.
Firstly, it has been found to boost employee morale, making employees feel good about themselves and the company they work for. Research shows that employees who feel disconnected to their jobs put less time and effort into their daily work activities.
Secondly, it has been found that giving back to communities not only increases loyalty of existing customers but it creates the opportunity for business to meet various groups and individuals who could become potential customers. Creating a brand that has a reputation for giving back and caring about the communities in which it operates is certain to build a strong support network of people who will speak positively about your brand and help your company stand out amongst competitors.
Studies also show that more than 90% of consumers would switch to a brand supporting a good cause. Furthermore, more than 85% of millennials are focusing their purchase decisions towards brands who are involved in responsible efforts.
Helping others in need should be reason enough for companies to take on philanthropic efforts, but if that's not motivation enough, then hopefully the above will be.
With the Christmas season in full gear, it's only natural for everyone to get in the spirit of giving
Looking for a meaningful gift? Our Repurpose school bags might just be the answer. Pop us an email and we will provide you with a memorable giving experience this Christmas.